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Does Barstool Own Rough and Rowdy?

Published in Sports Entertainment Acquisition 2 mins read

Yes, Barstool Sports does own Rough N Rowdy.

Rough N Rowdy is a unique amateur boxing series renowned for its raw, unfiltered bouts featuring everyday individuals. This distinctive approach to combat sports has garnered a significant following due to its entertaining and often unpredictable nature.

The Acquisition and Strategic Integration

Barstool Sports, a major digital media company, strategically acquired Rough N Rowdy, bringing it under their corporate umbrella. This acquisition marked a significant expansion for Barstool into the live entertainment and combat sports arenas, aligning with their content strategy that emphasizes engaging and authentic experiences.

Following the acquisition, Barstool Sports established a dedicated division to manage and expand the Rough N Rowdy events. This new division, named Barstool Brawl, was created with the express purpose of increasing the frequency of these popular events. The aim was to host a substantial number of events each year, with plans to put on as many as 12 Rough N Rowdy shows annually, providing a consistent stream of amateur fights for their audience.

Key Impacts of Barstool's Ownership

The integration of Rough N Rowdy into Barstool Sports' portfolio has had several notable effects:

  • Expanded Reach: Barstool's vast digital presence and strong social media footprint have significantly amplified Rough N Rowdy's visibility, introducing it to a much broader audience.
  • Enhanced Production: Leveraging Barstool's resources and production capabilities, the quality of Rough N Rowdy events has seen enhancements, contributing to a more professional and engaging viewer experience.
  • Content Diversification: Rough N Rowdy serves as a rich source of content, from fighter interviews and weigh-ins to event recaps, all delivered with Barstool's signature style and humor.
  • Live Event Growth: The creation of Barstool Brawl underscores the company's commitment to developing its live event segment, positioning Rough N Rowdy as a key component of their annual event calendar.

This strategic ownership allows Barstool to capitalize on the grassroots appeal of Rough N Rowdy while providing it with the robust platform and extensive resources of a major media entity.