The "new" New York Jets logo, which the team began using part-time in 2022 and will adopt full-time in 2024, was designed by Pons.
The Creative Mind Behind the Jets Logo
Pons, who previously worked as a film and video director for the New York Jets, claimed to have created the iconic logo back in the 1970s. This specific design, featuring a jet plane soaring above the letters "E-T-S," has become synonymous with the team's identity.
A Legacy Reclaimed: The Logo's Journey
The logo designed by Pons was a prominent part of the Jets' branding for many years after its inception in the 1970s. Over time, the team introduced other designs, but the classic jet-over-letters motif remained a fan favorite and a significant part of the franchise's heritage.
In a move that delighted many long-time supporters, the Jets announced the return of this vintage design. It was initially reintroduced for part-time use during the 2022 season, allowing fans to see the familiar emblem on team merchandise and uniforms once again. Building on this positive reception, the organization later confirmed its decision to fully embrace this classic design, making it the primary logo for the team starting in the 2024 season.
This re-adoption highlights the timeless appeal and strong recognition associated with Pons' original creation, solidifying its place as the definitive symbol for the New York Jets.
Key Details of the Jets Logo Design
To provide a clear overview, here are the essential details regarding the design and re-adoption of the New York Jets logo:
| Aspect | Detail |
|---|---|
| Designer | Pons |
| Original Design | Created in the 1970s |
| Logo Description | Features a distinctive jet plane positioned above the letters "E-T-S" |
| Re-adoption Status | The team started using this design part-time in 2022 and announced its full-time adoption for the 2024 season. |
| Designer's Background | Pons served as a film and video director for the New York Jets, indicating an internal connection to the team during the logo's original creation period. For more information on the logo's history and its designer, you can refer to reports on the topic. |
This move underscores the enduring impact of well-crafted design in sports branding, demonstrating how a classic visual identity can resonate across generations of fans.
