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Why Was CEO of Starbucks Fired?

Published in Starbucks Leadership Change 2 mins read

Laxman Narasimhan, the CEO of Starbucks, was terminated due to the company's struggle with declining sales and significant pressure from activist investors. Under his leadership, Starbucks experienced a notable downturn in its market performance.

The decision to change leadership came after a period where the global coffee giant reported two consecutive quarters of declining comparable sales. This indicated an inability to maintain its competitive market position and meet financial expectations, leading to increased scrutiny and calls for change from its investors.

Key Factors Leading to Narasimhan's Departure:

  • Declining Comparable Sales: Starbucks reported a consistent drop in comparable sales for two consecutive quarters, a critical metric for retail performance. This indicated a weakening customer base or reduced spending per customer.
  • Struggling Market Position: The company faced challenges in maintaining its dominant position in the highly competitive coffee market.
  • Activist Investor Pressure: Shareholders and activist investors, concerned about the company's financial trajectory, mounted increasing pressure for a leadership change to address the underperformance.

This change highlights the swift consequences of underperformance in the highly competitive corporate landscape, especially when coupled with investor demands for improved financial results. For more details on this leadership transition, you can refer to the reporting by Business Standard.