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Why is Netflix removing all the good shows?

Published in Streaming Content Management 2 mins read

Netflix removes shows primarily due to expiring licensing agreements, a common practice in the dynamic world of content streaming. It's not about intentionally removing "good" shows, but rather a result of business decisions and the availability of content rights.

Understanding Content Licensing on Netflix

Netflix operates by licensing a significant portion of its content from various production studios and distributors. Unlike Netflix Originals, which it owns, licensed titles are available for a specific period, much like renting a movie for a set time. When these agreements near their end, Netflix evaluates whether to renew them.

Key Factors Influencing Content Removal

When a TV show or movie license is expiring, Netflix considers several critical factors before deciding to remove or renew a title:

  • Availability of Rights: Are the rights to the title still available for Netflix to license? Often, content owners decide to pull their shows to make them exclusive to their own streaming services or to sell them to a different platform. If the rights are no longer available, renewal isn't an option.
  • Regional Popularity: How popular is the specific show or movie in a particular region? A title might be incredibly popular in one country but have very low viewership in another. Popularity can influence the decision to renew a license for certain regions.
  • Cost to License: How much does it cost to renew the license for the title? Licensing fees can be substantial and continually rise. Netflix must weigh the cost against the show's viewership, its contribution to subscriber retention, and its potential for attracting new subscribers.

These considerations are part of a continuous process to manage Netflix's vast content library efficiently, ensuring a balance between offering a wide variety of titles and making economically sound decisions. This means that while some beloved shows may depart, Netflix is also constantly adding new content, including its own original productions and newly licensed titles.