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Who owns Soop?

Published in Streaming Service Ownership 1 min read

Soop is currently owned and operated by AfreecaTV Co., Ltd.

Understanding Soop's Ownership

SOOP, a prominent video live-streaming service, is under the ownership and operation of AfreecaTV Co., Ltd. This South Korean company manages the platform, which was previously known simply as AfreecaTV.

The transition to its current ownership structure occurred following a significant corporate restructuring in 2011. Before this, the platform's lineage can be traced through Nowcom's AfreecaTV Co., Ltd., which later saw a split involving ZettaMedia. This strategic separation ultimately led to AfreecaTV Co., Ltd. becoming the sole entity responsible for the live-streaming service now known as SOOP.

Key Details About SOOP

Aspect Detail
Current Name SOOP
Former Name AfreecaTV (short for "Any FREE broadCAsting")
Owner AfreecaTV Co., Ltd.
Country of Origin South Korea
Service Type Video live-streaming service
Stock Ticker KRX: 067160

The platform's evolution reflects the dynamic nature of the digital media landscape, where services adapt and rebrand to better serve their audiences and strategic objectives. For more comprehensive information, you can refer to the SOOP Wikipedia page.