A prominent and uniquely Swedish soft drink, deeply embedded in the country's festive traditions, is Julmust. While its name specifically refers to its Christmas association, it is a quintessential "must" (not-yet-fermented fruit juice) beverage enjoyed throughout the year under different names.
Understanding "Must" in Sweden
The term "must" in Swedish refers to a type of soft drink, typically made from not-yet-fermented fruit juice, giving it a distinctive taste that differentiates it from standard sodas. Julmust is arguably the most famous iteration of this category, especially given its immense popularity during the holiday season, where it often outsells major international soft drink brands in Sweden.
Seasonal Variations of Swedish Must
The same underlying beverage, often produced by the same breweries, simply changes its name to align with key Swedish holidays. This tradition highlights its cultural significance and widespread consumption.
Here's a breakdown of its seasonal names:
| Name | Season | Translation/Context |
|---|---|---|
| Julmust | Christmas | From jul (Christmas) + must |
| Påskmust | Easter | From påsk (Easter) + must |
| Must | Year-round | General term for this type of drink |
During Christmas, Julmust becomes an indispensable part of Swedish celebrations, served alongside traditional julbord (Christmas buffets). Similarly, Påskmust is a staple during Easter festivities. Throughout the rest of the year, it may simply be sold as "must," allowing Swedes to enjoy this unique flavor profile beyond the holidays.
The beverage is characterized by its dark color, foamy head, and a taste that is often described as a blend of hops, malt, and spices, making it a unique and distinctly Swedish refreshment. For more information, you can explore its history and impact on Swedish culture on Julmust - Wikipedia.
