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What is the new name for Lipton tea?

Published in Tea Brand Renaming 2 mins read

Lipton tea's parent company, formerly known as Ekaterra, has been renamed LIPTON Teas and Infusions.

Understanding the Transformation of Lipton Tea

The journey to the new name for the entity behind Lipton tea involves a series of strategic corporate changes. For many years, Lipton tea operations were an integral part of Unilever, a global consumer goods company.

Key Milestones in Lipton's Recent Corporate History

  • 2020: Formation of Ekaterra
    In 2020, Unilever established a distinct division dedicated solely to its tea business, which was named Ekaterra. This move was a precursor to a potential divestment of its tea portfolio.
  • 2021: Acquisition Agreement
    A significant shift occurred in November 2021 when the private equity firm CVC Capital Partners reached an agreement to acquire Ekaterra from Unilever. This landmark deal was valued at €4.5 billion.
  • 2022: Sale Completion and Rebranding
    The sale of Ekaterra to CVC Capital Partners was finalized in 2022. Following the completion of this acquisition, Ekaterra underwent a rebranding initiative and was officially renamed LIPTON Teas and Infusions.

Here's a quick overview of the timeline:

Year Event Details
2020 Ekaterra Formed Unilever creates a distinct division for its tea business.
2021 Acquisition Agreement Reached CVC Capital Partners agrees to buy Ekaterra for €4.5 billion.
2022 Sale Completed & Renamed The acquisition finalizes, and Ekaterra becomes LIPTON Teas and Infusions.

The New Identity: LIPTON Teas and Infusions

The new name, LIPTON Teas and Infusions, signifies the company's core focus and its direct association with its most globally recognized brand, Lipton. This rebranding emphasizes the company's dedicated portfolio, which encompasses not only the iconic Lipton tea but also a broader array of tea and infusion products.

While the corporate entity managing the brand has a new name, consumers will continue to find Lipton tea products available under the familiar Lipton branding on store shelves. The change primarily reflects the new corporate identity and ownership structure of the business that produces and distributes these teas. This strategic renaming underscores the heritage and widespread presence of the Lipton brand within its diverse offerings of teas and infusions.