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What are video gifts on TikTok?

Published in TikTok Features 2 mins read

Video Gifts on TikTok are a feature that allows viewers to show appreciation for creators' content by sending virtual gifts, which can then be converted into Diamonds and, eventually, real money for the creator.

Here's a more detailed breakdown:

  • What they are: Video Gifts are essentially a form of digital tipping on TikTok. Viewers purchase these virtual gifts using TikTok coins, and then send them to creators on specific videos.

  • How they work: When a viewer sends a Video Gift, it's displayed as an animation on the video. The creator receives the monetary value of the gift (minus TikTok's commission) in the form of Diamonds.

  • Diamonds and Real Money: Diamonds are TikTok's virtual currency for creators. Once a creator accumulates a certain number of Diamonds, they can exchange them for real money via methods like PayPal. The exchange rate varies and is subject to change by TikTok.

  • Eligibility: Not all creators are eligible to receive Video Gifts. TikTok typically requires creators to meet certain criteria, such as being over 18 years old (or the age of majority in their jurisdiction), having a certain number of followers, and complying with TikTok's Community Guidelines and Terms of Service. The specific requirements might vary.

  • How to enable them: Creators need to manually enable Video Gifts in their settings if they are eligible. Go to Creator Tools > Gifts > Video Gifts and follow the on-screen instructions.

  • Viewer Perspective: For viewers, sending Video Gifts is a way to support their favorite creators and encourage them to continue making content they enjoy.

  • Creator Benefit: For creators, Video Gifts provide a potential revenue stream and a way to connect with and engage their audience. They are direct feedback and validation for their creative efforts.

In summary, Video Gifts are a virtual currency system within TikTok that allows viewers to support creators, with creators potentially earning real money based on the popularity of their videos and the generosity of their viewers.