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# Who is the Barbie in Toy Story?

Published in Toy Story Characters 2 mins read

Barbara "Barbie" Roberts is a prominent and well-known character in the Toy Story film series, making her significant debut in Toy Story 3.

Barbie's Introduction to the Toy Story Universe

Barbie, based on the genuine doll toy line made by the company Mattel, became a major character in Disney•Pixar's 2010 animated film Toy Story 3. Her inclusion brought a familiar and beloved toy icon into the animated franchise.

Key Facts about Barbie in Toy Story:

  • Full Name: Barbara "Barbie" Roberts
  • Origin: A genuine doll toy line manufactured by Mattel.
  • First Appearance: Toy Story 3 (released in 2010).

Why Barbie Wasn't in the Original Toy Story Film

Despite her iconic status, Barbie did not appear in the original Toy Story film. This absence was due to a specific decision by Mattel, her manufacturer. At the time of the first film's production, Mattel did not authorize the use of the Barbie character. Their concern stemmed from a fear that the film might not be successful, and they wished to protect the brand image of their highly popular doll.

This decision highlights the cautious approach companies sometimes take when integrating their established brands into new media projects. However, by Toy Story 3, the immense success and critical acclaim of the franchise evidently changed Mattel's stance, paving the way for Barbie's memorable entry into the Toy Story world.