Legos are quite popular; in the United States, 44% of online shoppers for toys and baby products use LEGO. This means that of the 89% of those shoppers who are familiar with the LEGO brand, 49% actually use LEGO products. Furthermore, about 39% of these online shoppers indicate they are likely to use LEGO again.
In summary, Legos enjoy a high degree of popularity and brand loyalty among U.S. online shoppers for toys and baby products.
