The ™ symbol (often referred to as "Tm" or "TM") is primarily used alongside words, phrases, logos, or other branding elements to signal that the owner claims these as their exclusive trademark or service mark rights. This symbol is typically employed when the mark is unregistered or while the formal registration process is underway.
Based on the provided reference: The trademark symbol (TM) is used to indicate that a word, phrase, logo, or other mark is being claimed as a trademark or service mark. It is typically used with unregistered marks or marks that are in the process of being registered.
Key Uses of the ™ Symbol
The ™ symbol serves as a public declaration of trademark claim. It is used in various contexts where a business presents its brand elements to consumers or the public.
- Indicating Claim: Its fundamental use is to notify others that the owner asserts rights over a particular word, phrase, design, or combination used in commerce.
- Unregistered Marks: It is commonly applied to marks that have not yet received official registration from the relevant government body (like the USPTO in the United States). Using ™ puts others on notice of a potential claim, even without federal registration.
- Marks Pending Registration: Businesses may also use ™ while their trademark application is being reviewed by the registration office. This signifies that the process has begun and the owner intends to secure registered rights.
Practical Examples of ™ Usage
You can find the ™ symbol used in many places where brands are displayed.
- Product Packaging: Placed next to the brand name or logo on goods.
- Advertising and Marketing Materials: In brochures, flyers, online ads, and commercials.
- Websites and Digital Platforms: Next to company names, product names, or logos on webpages, social media profiles, and apps.
- Business Communications: On letterheads, business cards, and email signatures.
Examples in Action:
| Location | Example Usage | Purpose |
|---|---|---|
| Product Label | My Awesome Product™ | Claiming rights to the product name. |
| Website Header | Cool Company Logo™ | Claiming rights to the logo design. |
| Advertisement | Our Unique Tagline™ | Claiming rights to a marketing phrase. |
| Email Signature | Best Service Ever™ (for a service business) | Claiming rights to a service mark phrase. |
Using the ™ symbol is a simple yet important step for businesses to assert their brand identity and warn potential infringers, even before achieving formal registration. It's a declaration of intent and claim in the marketplace.
