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How much should a translation cost?

Published in Translation Cost 4 mins read

How much a translation costs varies significantly, but an average price often starts around US $0.10 per word. However, this figure can fluctuate widely based on numerous factors.

Factors Influencing Translation Costs

The "exact" cost of a translation is not a fixed number, as it depends on several key variables. Understanding these factors will help you estimate the potential investment for your translation project.

1. Language Pair

The supply and demand for translators in specific language combinations play a significant role.

  • Common languages (e.g., English to Spanish, French to English) may be less expensive due to a larger pool of translators.
  • Rare or specialized languages (e.g., Icelandic to Korean, certain indigenous languages) often command higher rates because fewer qualified translators are available.

2. Content Complexity and Subject Matter

Specialized content requires translators with specific expertise, which can increase the cost.

  • General content (e.g., basic marketing materials, non-technical emails) usually falls into the lower price range.
  • Technical, medical, legal, or highly specialized documents (e.g., patent applications, clinical trial reports, legal contracts) require translators with deep industry knowledge and terminology expertise, leading to higher rates.

3. Volume and Word Count

Most translation services price per word, making the total word count a primary cost driver.

  • Larger projects might sometimes qualify for volume discounts, though this is not universally offered.
  • Short documents may have a minimum project fee, even if they contain very few words.

4. Turnaround Time (Urgency)

If you need a translation completed very quickly, a rush fee may apply.

  • Standard turnaround allows translators adequate time for quality work at regular rates.
  • Rush projects often incur an additional charge (e.g., 25-50% extra) because they require translators to work overtime or prioritize your project over others.

5. Service Type and Additional Services

The level of service and any supplementary tasks can add to the overall cost.

  • Standard Translation: Basic translation by a professional.
  • Certified Translation: Required for legal or official documents, often includes a signed statement or seal, incurring an extra fee.
  • Transcreation: Adapting content culturally and creatively for a target audience, common for marketing or advertising, is usually priced higher or per hour/project.
  • Localization: Adapting software, websites, or apps to a specific locale, often including user interface (UI) elements, date/time formats, and currency.
  • Desktop Publishing (DTP): Reformatting translated text to match the original document's layout, particularly for graphics-heavy files like brochures or manuals.
  • Post-editing of Machine Translation (PEMT/MTPE): Reviewing and refining content initially translated by artificial intelligence, which can be more cost-effective than human translation for certain content types.

6. Translator Experience and Specialization

Highly experienced translators or those with rare linguistic and subject matter expertise will typically charge more for their services. A translator with a legal background translating a contract will likely charge more than a general translator.

Typical Translation Pricing Models

Translation services primarily use the following pricing structures:

  • Per Word: The most common method. Prices can range from US $0.08 to $0.25+ per word, with an average around US $0.10 for standard content.
  • Per Hour: Often used for editing, proofreading, transcreation, or projects where word count is not easily determined (e.g., interpreting, consulting). Hourly rates can range from US $30 to $100+.
  • Per Page: Less common, typically used for legal documents or certificates where the page is standardized. A "page" might be defined as 250-300 words.
  • Flat Project Fee: For well-defined projects with clear scope, a single, all-inclusive price may be quoted.

Average Cost Ranges for Translation Services

Service Type Typical Pricing Model Average Cost Range (USD) Notes
Standard Translation Per Word $0.08 - $0.18 per word General content, common language pairs. Average around $0.10 per word.
Technical/Legal/Medical Per Word $0.15 - $0.25+ per word Requires specialized knowledge and terminology.
Certified Translation Per Word / Per Document $0.10 - $0.30 per word Often includes a minimum fee per document ($20-$80).
Localization (Website/App) Per Word / Project $0.12 - $0.28+ per word May include DTP, testing, and cultural adaptation.
Transcreation Per Hour / Project $50 - $150+ per hour Focuses on cultural relevance and marketing impact.
Editing/Proofreading Per Word / Per Hour $0.04 - $0.10 per word Review of existing translations.
Post-Editing (MTPE) Per Word $0.03 - $0.08 per word Improving machine-generated translation.

Note: These ranges are approximate and can vary based on the factors mentioned above.

Getting an Accurate Translation Quote

To receive an accurate estimate for your specific translation needs, always provide the following to a translation service provider:

  • Your source text: The document(s) you need translated.
  • Target language(s): The language(s) you want the content translated into.
  • Desired deadline: When you need the translation completed.
  • Purpose of the translation: For publication, internal use, legal purposes, etc.
  • Any specific instructions: Preferred terminology, tone, or formatting requirements.

By providing detailed information, you can obtain a precise quote tailored to your project.