The 5 key principles of category management are sufficiency, visibility, systematics, efficiency, and compatibility. These fundamental principles guide the strategic placement and layout of products within retail environments, aiming to optimize sales, enhance customer engagement, and foster overall retail success.
Effective category management goes beyond simply stocking shelves; it's a strategic process that ensures products are presented in a way that resonates with consumer behavior and maximizes profitability for retailers. By adhering to these core principles, businesses can create a more intuitive and appealing shopping experience.
Here’s a breakdown of each principle:
| Principle | Description | Practical Application & Insight
