Cody Rhodes is widely regarded as the current face of WWE.
The Ascent of Cody Rhodes
Cody Rhodes has solidified his position as the premier representative of WWE in the current era. Following his highly anticipated return to the company, Rhodes captivated audiences with his compelling narrative centered around "finishing the story" – a quest to win the Undisputed WWE Universal Championship, a title his father never held. This emotional and deeply personal storyline has resonated profoundly with fans, propelling him to the forefront of the company.
Solidification as the Face of 2024
A significant indicator of Cody Rhodes' status as the face of WWE in 2024 was the revelation that he would serve as the cover star for the standard edition of the WWE 2K24 video game. This prominent feature on a major product release, available in stores on March 8, underscores the company's commitment to him as their top-tier talent and primary marketable star. This move signaled a definitive shift, indicating that Rhodes, rather than others like Roman Reigns, is perceived as the leading figurehead for the company's present and future.
Defining the "Face" of WWE
The "face" of WWE is typically the superstar who best represents the company to the mainstream audience and embodies its brand values. This role extends beyond championship reigns and often encompasses several key attributes:
- Mainstream Recognition: The ability to transcend the wrestling bubble and be recognized by a broader audience, appearing in various media.
- Merchandise Sales: Often a top seller of merchandise, indicating widespread popularity and commercial appeal.
- Storyline Focus: Being central to the most prominent and impactful storylines, driving viewership and fan engagement.
- Media Representation: Frequently chosen for promotional events, interviews, and brand partnerships.
Key Indicators of Cody Rhodes as The Face
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