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What is LSU Purple Called?

Published in University Brand Colors 2 mins read

The purple color specifically associated with LSU Eunice (LSUE) is officially named LSUE Purple. This distinct shade is a fundamental element of the institution's official brand identity, used across various materials to ensure a consistent and recognizable visual presence.

Official LSUE Brand Colors and Specifications

To maintain accuracy and uniformity in branding across all applications, LSUE's official colors, including purple, have specific Pantone® Matching System (PMS) values. These values ensure precise color reproduction on different surfaces, from printed documents to digital displays.

The primary and secondary brand colors for LSUE, along with their Pantone specifications for both coated and uncoated surfaces, are detailed below:

Color Name Pantone Coated Pantone Uncoated
LSUE Purple PMS 268C PMS 268U
LSUE Gold PMS 123C PMS 115U
Black Process Black Process Black
50% Gray PMS Cool Gray 8C PMS Cool Gray 8U
  • PMS 268C: This code is specified for LSUE Purple when printed on coated paper stocks. Coated papers often have a smoother, slightly reflective surface, which can affect how colors appear.
  • PMS 268U: This code is used for LSUE Purple when printed on uncoated paper stocks. Uncoated papers have a more porous, matte finish, requiring a different Pantone specification to achieve the desired color consistency.

Adhering to these precise color standards helps to uphold the unified and recognizable brand image of LSU Eunice within the broader Louisiana State University System, ensuring visual cohesion across all communications.