Arkansas State University's official red, widely recognized as "A-State Red," is Scarlet, precisely identified by PANTONE® 186. This vibrant shade is a cornerstone of the university's visual identity.
The color palette for Arkansas State University (A-State) is meticulously defined to ensure consistency across all branding and communication materials. Beyond Scarlet, the university's official colors also include black and white, each playing a crucial role in its distinct brand representation.
Understanding A-State's Official Colors
The university's visual standards specify exact representations for its primary colors:
| Color Name | Description | PANTONE® Value |
|---|---|---|
| A-State Red | Referred to as Scarlet, this is the university's signature red. | 186 |
| A-State Black | A true black, used for contrast and emphasis. | 100% K |
| White | Defined as the absence of color, providing balance and readability. | N/A |
Scarlet is more than just a color; it's a symbol of the university's spirit, reflecting its heritage and dynamic future. This specific shade of red is integral to everything from athletic uniforms and merchandise to official university publications and digital platforms.
The Role of Color in University Branding
The precise definition of colors like PANTONE® 186 for Scarlet, 100% K for Black, and the inclusion of White ensures a unified and recognizable brand presence for Arkansas State University.
- Consistency: Using specific PANTONE® values guarantees that the colors appear consistent across various media, whether printed or digital.
- Identity: These colors form a core part of the university's visual identity, making it instantly recognizable to students, alumni, and the public.
- Impact: The chosen palette, especially the bold Scarlet, conveys energy, passion, and tradition, resonating with the university's mission and values.
White, although defined as the absence of color, is considered an integral part of the Arkansas State color palette. It provides necessary contrast and visual breathing room, enhancing the readability and impact of the red and black elements.
