ASM Global was formed through the merger of AEG Facilities and SMG, which were two global leaders in venue and event strategy, management, and various related services. Therefore, it does not have a single "former name" but rather evolved from the combination of these two major entities.
The Formation of ASM Global
In 2019, the live entertainment and venue management industries witnessed a significant consolidation with the creation of ASM Global. This new entity emerged from the strategic merger of two powerhouse companies: AEG Facilities and SMG. The aim was to combine their extensive experience, vast portfolios, and comprehensive service offerings to create an unparalleled leader in the management of arenas, stadiums, convention centers, and other public assembly venues worldwide.
Key Predecessor Entities
Before their merger, both AEG Facilities and SMG operated as independent leaders, each with a robust portfolio and a strong reputation in the industry.
AEG Facilities
AEG Facilities was a subsidiary of Anschutz Entertainment Group (AEG), a global leader in sports and entertainment. It managed a vast network of iconic venues across the globe, focusing on:
- Operations
- Booking
- Event management for arenas, stadiums, and convention centers
Its expertise spanned major sports leagues, concerts, and live events, bringing a wealth of experience in large-scale venue operations and strategic event programming.
SMG
SMG was another dominant force in the venue management sector, boasting an impressive track record in operating and managing a diverse array of public assembly facilities, including stadiums, arenas, convention centers, exhibition halls, and performing arts centers. SMG provided comprehensive services such as:
- Facility operations
- Event management
- Food and beverage
- Sales and marketing
It established itself as a pioneer in the industry since its founding.
The Strategic Merger
The merger of AEG Facilities and SMG brought together an unparalleled portfolio of venues and a collective wealth of expertise. This strategic move was designed to leverage the strengths of both organizations, enhance service capabilities, and optimize operational efficiencies across a global network. The combined entity, ASM Global, now stands as the world's largest venue management company, offering comprehensive solutions for venue and event strategy, management, and a wide range of other services. This includes everything from facility operations and event programming to sales, marketing, and food and beverage services.
Overview of the Merger
To provide a clearer picture of the entities that formed ASM Global, here’s a summary:
Attribute | Predecessor Company 1 | Predecessor Company 2 |
---|---|---|
Name | AEG Facilities | SMG |
Core Business | Venue Management, Event Strategy & Operations | Venue Management, Event Services, Facility Operations |
Global Presence | Extensive | Extensive |
Merger Outcome | Formed ASM Global with SMG | Formed ASM Global with AEG Facilities |
Combined Strength | Unparalleled leadership in venue & event management | Unparalleled leadership in venue & event management |
For more details on ASM Global's history and services, you can visit their official Our Story page.