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What is a Feature Article Video?

Published in Video Journalism 2 mins read

A feature article video is a video format that adopts the core purposes and characteristics of a traditional written feature article, presenting them through visual and auditory media.

Based on the understanding of a feature article, as highlighted in the provided reference, its primary goals are to:

  • Persuade or Put a Point of View: To establish a perspective or position, aiming to influence the audience's thinking or change their mind.
  • Entertain: To be engaging and enjoyable for the audience.

Applying Feature Article Principles to Video

When these principles are applied to a video format, a feature article video aims to achieve similar objectives but leverages the unique capabilities of video:

  • Visual Storytelling: Using footage, graphics, and animation to illustrate points and narratives.
  • Auditory Elements: Incorporating voiceover, interviews, music, and sound effects to enhance mood and convey information.
  • Engagement: Utilizing pacing, editing techniques, and dynamic visuals to keep the viewer entertained and invested.

Key Characteristics of a Feature Article Video

Characteristic Description
Purpose To persuade, present a specific viewpoint, and/or entertain the viewer. (Aligned with reference)
Format Video (combining visuals, audio, and potentially text overlays).
Content Style Often dives deeper into a topic than a standard news report, exploring context, background, and perspective.
Engagement Designed to be enjoyable and hold the viewer's attention over its duration. (Aligned with reference)
Subject Matter Can cover a wide range of topics, from social issues and cultural trends to profiles of people or places.

How Feature Article Videos Function

Unlike quick news reports that deliver facts concisely, feature article videos often take a more narrative approach. They might:

  • Explore a topic in depth.
  • Present interviews to offer various viewpoints.
  • Use compelling visuals to evoke emotion or understanding.
  • Structure the content to build an argument or narrative arc aimed at persuading or informing the viewer in an engaging way.

In essence, a feature article video translates the persuasive and entertaining nature of a written feature into a dynamic, multimedia experience.