In the context of video production, a "still" typically refers to a still image captured during the process of filming.
Understanding Production Stills
Specifically, as highlighted in the reference, these are known as production stills. They are still images captured on the set of a commercial video production.
These photographs are not just random snapshots; they are purposefully taken by professionals. Production companies often hire professional unit stills photographers to work alongside the video crew. These photographers specialize in:
- Framing and capturing still images.
- Navigating the set of a working video production to get the best shots without interfering with filming.
Their unique skill lies in capturing moments, scenes, and behind-the-scenes action as high-quality still photographs while the video production is actively underway.
Why are Production Stills Important?
Production stills serve several crucial purposes beyond the final video product itself:
- Marketing and Promotion: They are widely used in trailers, posters, press kits, and online media to promote the video before and after its release.
- Press and Media: News outlets and critics use these official images when reporting on the production.
- Behind-the-Scenes Look: Stills can capture the atmosphere, crew working, and actors between takes, offering valuable content for documentaries, social media, and fan engagement.
- Historical Record: They provide a visual archive of the production process.
These still images are distinct from frame grabs (exporting a single frame from the finished video footage), as they are separately composed and captured photographs often taken with different equipment and lighting considerations to ensure high resolution and quality suitable for print and large displays.
