On Prime Video, 'NR' stands for Not Rated. This designation indicates that a specific movie or TV show has not received an official age rating from an accepted, external rating body for the territory in which it is being viewed.
Understanding 'NR' on Prime Video
When you see 'NR' next to a title on Prime Video, it signifies the absence of a formal classification that typically guides viewers on content suitability for different age groups. This status doesn't necessarily mean the content is inappropriate, but rather that it hasn't gone through the standard rating process by an official organization in your region.
Why Titles Display as 'NR'
Titles typically display as 'NR' due to one or more of the following reasons:
- Missing Regional Ratings: The most common reason is that official ratings have not been delivered or made available for a particular territory where the content is intended for publishing. Without these ratings, Amazon defaults to 'NR'.
- Independent Productions: Some independent films or niche content might not pursue official ratings from traditional bodies due to budget constraints or distribution strategies.
- International Variations: A title might be rated in one country but not another, leading to an 'NR' display in regions where no official rating exists.
Amazon Maturity Ratings vs. Official Ratings
While 'NR' denotes the lack of an official external rating, Prime Video does have an internal system for content classification:
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Amazon Maturity Ratings: For titles that haven't been rated by an accepted rating body, Amazon may submit a suggested maturity rating internally. These are designed to give viewers a general idea of the content's suitability.
- All: Suitable for all audiences.
- 7+: Suitable for ages 7 and above.
- 13+: Suitable for ages 13 and above.
- 16+: Suitable for ages 16 and above.
- 18+: Suitable for ages 18 and above.
It's important to note that these Amazon Maturity Ratings are internal suggestions and are distinct from the official ratings issued by established organizations (like MPAA in the US, BBFC in the UK, etc.). When a title is 'NR', it means it hasn't received one of these official external ratings, even if Amazon has applied an internal maturity rating.
What 'NR' Means for Viewers
For viewers, an 'NR' label implies:
- No Official Guidance: There is no governmental or industry-standard age recommendation provided for the content.
- Viewer Discretion: It encourages viewers, especially parents, to exercise discretion and evaluate the content themselves based on trailers, descriptions, and reviews before watching or allowing others to watch.
In essence, 'NR' is a clear indicator that a title on Prime Video exists outside the traditional age-rating frameworks for a given region, requiring viewers to make their own informed choices.
