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Why do couples wear white?

Published in Wedding Symbolism 2 mins read

White is a traditional color in wedding fashion, largely because of the significant symbolism it carries, representing key aspects of the union and the beginning of a new life together.

According to fashion historian Kimberley Chrisman-Campbell, author of The Way We Wed: A Global History of Wedding Fashion, "One of the reasons white caught on and remains popular today is because it's an all-purpose symbol of innocence, purity, virginity, youth and new beginnings." While the tradition of wearing white is most famously associated with the bride, the symbolism applies to the context of the couple's wedding day and their shared journey.

The Powerful Symbolism of White in Weddings

The enduring popularity of white in wedding attire is rooted in the deep meanings it conveys. These meanings resonate strongly with the significance of marriage for the couple:

  • Innocence: Represents a state of purity and genuine intention as the couple commits to each other.
  • Purity: Symbolizes a clean slate, wiping away the past and starting fresh together.
  • Virginity: Historically, it signified the bride's purity, a tradition that has evolved but still holds symbolic weight for some.
  • Youth: Evokes vitality, freshness, and the promise of a long life together.
  • New Beginnings: Signifies the start of a new chapter, a life built together as a married couple.

These symbolic meanings, as highlighted by experts like Chrisman-Campbell, are the fundamental reasons white became and remains a prominent color in wedding fashion.


Symbol Relevance to the Couple's Wedding
Innocence Pure intentions & commitment.
Purity A fresh start together.
New Beginnings Starting a life as a married unit.


By choosing white, especially for the bridal gown, couples (and particularly the bride) embrace these symbolic meanings, marking their transition into marriage with hope, virtue, and the promise of a shared future.