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How much did CW pay for NXT?

Published in WWE NXT Broadcast Rights 2 mins read

While the exact, precise figure CW paid for WWE's NXT broadcast rights has not been publicly disclosed, a source close to the deal estimated the annual value to WWE to be in the range of $20 million to $25 million. This significant deal marks a new chapter for NXT, bringing the show to broadcast television for the first time in over a decade.

The Landmark Deal for WWE NXT

The agreement between The CW and WWE for NXT's broadcast rights represents a substantial move for the wrestling brand. Previously airing on cable networks, this new deal ensures NXT will reach a broader audience on a free-to-air broadcast platform.

Key Aspects of the CW-NXT Agreement

Here's a summary of the important details surrounding the WWE NXT deal with The CW:

Aspect Detail
Estimated Annual Value $20 million - $25 million
Broadcast Frequency Weekly throughout the year
Historical Significance First time NXT airs on broadcast television since its weekly format launched in 2012

This move underscores the growing value of live sports and entertainment programming in the broadcast landscape, as networks seek compelling content to attract and retain viewers.

Impact and Future Implications

The transition of NXT to The CW is expected to:

  • Expand Reach: Being on broadcast television provides NXT with a much wider potential audience, as it no longer requires a cable subscription to view.
  • Increase Exposure: Greater visibility could lead to new fans discovering WWE's developmental brand, which showcases future main roster stars.
  • Enhance Brand Value: A higher-profile television deal can significantly boost NXT's overall brand recognition and financial standing within WWE.

This partnership highlights The CW's strategic pivot towards live sports and unscripted content, leveraging established brands like WWE to strengthen its programming lineup.