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What are limited ads on YouTube?

Published in YouTube Monetization 2 mins read

Limited ads on YouTube signify that while you've enabled monetization for a video as a YouTube Partner Program member, YouTube's automated systems or policy specialists have determined that the video doesn't fully adhere to their advertiser-friendly content guidelines. This results in fewer or no ads being displayed on the video.

In simpler terms, this means:

  • You're part of the YouTube Partner Program: You've qualified to earn money from your videos.
  • Monetization is turned on: You've specifically enabled ads to run on the video in question.
  • Content guidelines violation (partial): YouTube's algorithms or reviewers have flagged the video as potentially unsuitable for all advertisers, even though it may not violate YouTube's overall community guidelines. This means the video is demonetized to a certain extent.

The presence of a "limited or no ads" icon (often a yellow dollar sign) indicates that the video's content might be considered:

  • Sensitive Topics: Discussing controversial subjects like politics, tragedies, or sensitive events.
  • Inappropriate Language: Containing excessive profanity or offensive language.
  • Suggestive Content: Featuring sexually suggestive themes or content.
  • Violent Content: Depicting graphic violence or harmful activities.
  • Harmful Acts: Promoting dangerous or illegal activities.
  • Hateful Content: Spreading hatred or discrimination against individuals or groups.

While the video may not be removed from YouTube entirely, its reduced ad revenue potential can significantly impact a creator's earnings. You as a creator have the option to request a manual review of the video to challenge the limited ads status.